| Retail
locations are continuously interested in recording information
pursuant to their customers buying habits. Internally
however, there is no mechanism to quantitatively record
the actions of their customers inside the store; they
can only track purchases and decisions at their final
point-of-sale. cFlow (Customer Flow) provides detailed
numeric customer movement data, derived automatically
from simple, non-intrusive, (often existing) security
camera installations in strategic locations within the
store. Coupled with our analysis tools, cFlow will provide
information ranging from hot spots in the store where
push-products should be placed, to seasonal/weekly variations
in customer movement patterns, to average revenue generated
per entering customer. These numbers can allow our cFlow
users to charge higher slotting fees, aggressively target
impulse buys, and track the success of current product
placement implementations, amongst other applications.
The high customization factor involved in the cFlow design
will allow our customers to make maximal use of cFlow
for all their related needs. cFlow
Advantages - cFlow and its packaged analysis
tools can provide:
•
Hot spots in the store where push-products should
be placed
• Seasonal and weekly variations in customer
movement patterns
• Average revenue generated per entering customer
• Time spent in front of particular displays,
aisles, and shelves
• Cross referencing with point-of-sale data,
the success rate of product placement and advertising
strategies
• Highly customizable interface to solve customers
cFlow
Capabilities - cFlow will allow retailers to:
• Charge higher slotting fees to distributors
• Aggressively target and drive impulse buys
• Analyze and evolve product placement and promotional
strategies on a more frequent basis and make necessary
adjustments to maximize revenue (this data can also
be sold by the retailer directly to manufacturers
as well)
• Easily collect and compile customer movement
patterns from all their locations worldwide for wide
scale marketing and merchandising analysis
Download
the product brief with an installation schematic (PDF)
For
more information contact projects@korefusion.com
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