Challenge

As Open Banking and Open Finance continue to mature across Europe, a global payments and data technology leader sought to sharpen its pricing, packaging, and go-to-market strategy for its Open Finance data solutions. Increasing competitive intensity, evolving buyer expectations, and rapid innovation in adjacent areas such as crypto identity and SMB analytics required a clear understanding of market positioning, value differentiation, and future growth opportunities.

The client needed a structured view of key Open Finance use cases across major European markets, an objective benchmark of leading competitors, and actionable recommendations to enhance commercial performance and inform long-term product development.

Approach

KoreFusion conducted a comprehensive European Open Finance landscape assessment across four core markets. The engagement combined in-depth secondary research, expert interviews, and buyer consultations to:

• Define and categorize the most commercially relevant Open Finance data use cases.
• Benchmark four leading regional competitors across product features, pricing structures, packaging models, and sales approaches.
• Assess buyer decision-making dynamics, including pricing sensitivity, bundling preferences, and perceived differentiation.
• Explore a forward-looking innovation opportunity to guide medium-term product roadmap priorities.

Insights were synthesized into a structured competitive taxonomy and commercial opportunity framework, linking product capabilities, pricing levers, and go-to-market strategies.

Outcome

KoreFusion delivered a fully integrated strategy package including a validated use-case framework, competitive benchmark, pricing and sales recommendations, and a future opportunity profile.

The client gained:

• Clear visibility into competitive positioning across core Open Finance data use cases.
• Tactical pricing and packaging recommendations aligned with European market realities.
• Identification of feature gaps and differentiation opportunities impacting revenue potential.
• A structured evaluation of emerging Open Finance data applications to support future investment decisions.

The engagement provided the client with a fact-based foundation to refine its European Open Finance strategy and accelerate sustainable revenue growth.